Practical guides
Prepare and review an AI image
Start with the image’s purpose on the page, not only an attractive style. An illustration should help the reader understand something and must not pretend to document a real person, product or event.
Method
1. Write a visual brief
Define subject, composition, intended crop, background and where the image will appear. Specify what must be absent, such as invented text, identifiable people or unofficial logos.
2. Inspect the output
Look at small and large sizes. Check anatomy, objects, lettering and misleading details. Reject an image that contradicts the message even if its overall appearance is appealing.
3. Prepare publication
Use appropriate dimensions and file format. Reserve its layout space. Write alternative text according to its function; decorative images may use an empty alternative. Keep origin and rights information.
Example to adapt
Create an illustrative still life of a notebook and geometric cards for a general article about planning. Leave space for a heading, avoid readable text and real brands, and make no documentary claim.
Checklist
Checks stay on this page; ticking a box does not automatically validate the result.
Deliverable
An image selected for a defined placement with a caption and accessible alternative where needed.
Limitations
Generated output does not automatically settle copyright or trademark questions. Use authentic, authorised material when representing real entities.
Sources for further reading and checking
These independent resources help you find a reference. Check the language and scope: a French resource may not describe rules in another country. These are not sources automatically consulted for generated answers.
- W3C WAI — An alt decision tree
A decision tree for image alternatives based on their purpose.
Language: en · Scope: International - Creative Commons — Licenses
An overview of Creative Commons licences and their conditions.
Language: en · Scope: International
Link check: 2026-10-06 · These links are reading resources. The answer service does not consult them automatically. A checked link does not guarantee every document is current.